Fresh Is Best
The problem with buying coffee from a big supermarket chain is that once coffee goes from the roasting phase to the shelves, sits around for a bit and then finds its way to your place, it’s not so fresh any more.
The idea of people missing out on the best moment of the coffee drinking experience was keeping me awake at night.
The only way around that I figured was to roast the beans and deliver them to people’s homes straight out of the roaster. I know what you’re thinking but don’t mention it. It is no trouble at all and I’m back to sleeping like a baby.
David Burton (Jack's Son)